Miami on Wijio TV, performing at a Walmart Store in Florida. Jeffrey Greenberg/Universal Images through Getty Images
Walmart can manufacture in streaming and connected TV business. The Wall Street Journal is talking to the first reported Wall Street Journal of the Wall Street Journal to acquire the retail TV manufacturer to acquire the retail -giant smart TV manufacturer Visio to acquire the smart TV manufacturer. Although neither the company confirmed the report, the news sent the wisio stock to grow more than 3O percent in yesterday afternoon, which exceeded its market cap to exceed $ 1.9 billion.
Taiwanese sells a row of cheap smart TV (some price under $ 250), founded by American entrepreneur William Wang and in leadership, which includes a free, advertising streaming service. It is a director of Roku, who owns about half of the US Connected TV (CTV) and over-the-top (OTT) streaming market. Other major players in this market include Apple TV, Amazon’s Firetv and Google’s Chromecast. The wisio also competes with traditional TV manufacturers such as TCL or Hisense.
Walmart’s report in achieving the wiso sent Roku’s stock down around 9 percent yesterday. This is still much larger than the wiso, with a market cap of about 13 billion dollars.
Both Vizio and Roku equipment are available in Walmart Stores. Walmart also sells its line of connected TV called ONN TV, which is powered by Roku’s operating system. Roku said in its 2022 annual report that Walmart and Amazon jointly were responsible for about 60 percent of their equipment, so Walmart’s possibility made ROKU contestants threaten the smart TV leader.
Connected TV is an attractive advertising revenue channel for streaming companies, as many of these devices come up with underlying advertising-supported streaming services such as Netflix and Disney+. Potential deal “underlines a large -scale opportunity to remove advertising dollars from traditional linear television to CTV for CTV industry,” Alicia Reeses, an analyst of Vedbash Securities, today wrote in a research note.
Reese remains optimistic that the Roku CTV will be able to keep its leading position in the market as it also creates an operating system for several CTVs. “As Roku continues to expand its market share (Roku has a 25 percent market share of the CTV operating system), it will become an important partner for many e-commerce partners, especially those who do not want to advertise on competitive platforms like Walmart, Amazon or Google,” analyzer has written in his notes.
Last year, Wisio launched a branded content studio as part of its expansion in streaming. In the last 12 months, the widyo’s watchfree+ has exceeded double to see hours on streaming service, said the company said. Last week, Wijio expanded Watchfree+ to include more than 300 channels and 15,000 titles. It has also announced a plan to deepen material partnership with Warner Bros. Discovery, Electric Entertainment, Sony and Lionsgate.