- Charlie D’Amailo, who is the second most manufacturer on Tikok, is looking to diversify its business as the manufacture of political stress.
- D’Amelio’s family is partnered with Shopify to launch its shoe brand in a pop-up store.
- “You have to remember that social media arrives and goes,” D “Amelio said in an interview at New York Pop-up store on Friday.
Charlie D’Amailo is the second highest pursuit manufacturer in Tikok, where the 19 -year -old former competitive dancer and his sister Dixi have earned a million dollars.
But D’Amelio cannot be certain how long he will be able to serve short viral videos for his 152 million followers. This is because a bill that supports the possible ban of Tikok, which is owned by China’s bidence, is on the floor of the House and is already the support of the President Joe Biden.
Uncertain about how political winds will blow up, D’Amailo is looking to make its presence elsewhere. His latest attempt is a partnership with Shopify to bring his family’s online shoe brand to physical shops.
“You have to remember that social media comes and goes,” D’Amailo said in an interview in Shopif’s D’Amail Footwear Pop-Up in New York on Friday. “There are new apps, new people, exciting new trends. You do not always come in the first line for everything. ,
D’Amelio and other family members spoke to CNBC at the inauguration of the store. Given the political and national security concerns around Tiktok, the creators are focusing on other methods that they can sell to their brand.
“Starting a brand … You get out of it,” Mark de’mailo, Charlie’s father and CEO of D’Amailo Brands said. “It is a hamster wheel, and it makes you out of it. And you are less dependent on the stage. ,
Members of the Chinese Communist Party’s House Select Committee introduced a bill last week, requiring preaching to divide Tiktok or to face the US ban. On Thursday, the committee voted 50–0 to send the bill to the house floor. Biden said on Friday that if the Congress passes it, it will sign the law.
While Tikok CEO Shu Zee Chev has denied any relationship between the app and the CCP, US regulators and MPs have expressed apprehension about the company’s sugar ownership and likely to share user data at request with the government May go.
“Surely there is a little fear when it comes to social media, just because you never know what is coming next,” Charlie D’Amail said.
D’A Amelio gained popularity on Tiktok in 2019, and two years later the manufacturer of the platform was named by Forbes. The magazine said that that year he and his sister earned $ 27.5 million.
On Tiktok, user can earn money through the creativity program of the app, a prize system that is targeted on popular videos for more than a minute. Creators can also earn revenue from the brand partnership, affiliate sales at the Tikok shop, and followers can send “gifts” to users during livestream.
Since the growth of the family’s fame, its members have been depicted in the Hulu Reality Show, “The D’Amailo Show”, which has just completed his third season. The sisters have also worked with various fashion brands including Prada, Barbari and Puma.
Lance McMillan | Toronto Star | Getty images
Shopify logo spadina in Toronto. But the well is painted outside the building.
In September 2022, the family launched the D’Amelio brands, with snacks with products including D’A Amelio footwear and popcorn line. The venture raised a $ $ 6 million seed in 2022 in 2022 in 2022 with a major data of Michael Rubin, entrepreneur Richard Rosynbin and Dedi Q, Apple’s Senior Vice -Chairman Services of Apple. Last year it raised $ 5 million from the fifth growth fund.
With Shopify, the D’Amelio family participated to bring their shoes to the pop-up event in Los Angeles and New York. Shopify provides strength to shops through the company’s point-off-cell system.
Shopify said that D’A Amelio Brands the next target is to open a permanent brick-and-morphor store, which reduces the gap between the digital manufacturer economy and the physical retail world.
Shopify reported a five -fold increase in offline sales since 2019, indicating a significant change in consumer behavior.
“Fans actually want to come to the brand and feel the brand and meet the creators and touch and feel the products,” Jessica Williams said, in an interview, director of Shopif’s brand partnership, in an interview,
In 2023, the $ 441 million in offline sales was more than 6% of the $ 7.1 billion of shopifs, or 6% of the total. This includes revenue from payment, membership and sales-selling hardware.
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