Hong Kong – Who does not like a little brazed pork with his coffee?
Starbucks is betting on an unusual combination with a new drink in China, which the lunar marks the New Year. The “abundant year -of -the -hearted latte” was dubbed, the brand describes it as a “interesting” taste.
According to the Starbucks delivery app, Dongpo Brazed Pork Flavor with Drink Espresso and Steamed milk combines with espresso and steamed milk.
According to the app, the price of the drink is 68 yuan ($ 9.45).
Photos of the drink posted on the Chinese social media platform Weibo by Shanghai Starbucks Reserve Rosti, show a drizzle of dark red sauce above the latte foam – resting on the mug rim with a square slices of pork with a square slices of pork.
“Eating meat means prosperity in the coming year,” Rosti wrote on Weibo on 5 February, before the lunar New Year begins.
It states that the drink brings “traditional new year customs” in coffee “, and forms” unexpected savory and sweet taste “. Lattas are available in Starbucks Reserve Stores across the country.
The lunar New Year is one of the largest annual holidays in Asia. People from all over China go back home during this period to celebrate with their families. Government data shows that a total of 474 million trips took place within the mainland during this year’s journey season.
And while the foods served in the New Year feast vary by the region, the brazed pork creates a frequent appearance. Names of ancient poet, painter and Statesman Su Dongpo, Dongpo Rau Breed Pork Bailey, Rock Sugar, Soya Sauce, Yellow Wine and other seasons are a dish.
The result is largely fragrant and extremely soft cuts of pork that can easily be different with chopsticks.
According to a report released in December by the World Coffee Portal, China is the world’s largest branded coffee shop market, which overtook the United States last year.
Starbucks opened 785 outlets in the country in 2023, it said. China has long been one of the most important growth drivers for Starbucks, serving its second largest market and top foreign market worldwide.
But it has got strict competition, including a luxury coffee. Chinese startup is the country’s largest coffee series with over 13,000 outlets, and provides drinks at a much lower -price point compared to its American contestant.
Starbucks Pork Latte quickly received traction on Chinese social media, with the topic more than 476,000 times on Weibo until the time of publication. Some users expressed curiosity, but others were doubtful, pointing to a high value point and questioning why they would drink latte instead of eating real brazed pork.
“For 67 yuan, I could eat a plate of Breased Pork, then went to Lucky and drink two lates,” a Weibo user wrote.
Another user quipped: “I will allow both (pork and coffee) to be present in my stomach at the same time, but not in my mouth at the same time.”
A site JPE News, a site related to the state -run Changjiang Daily, reported that the drink was already sold on a store in Wuhan, the customers stated that the taste was “unique” with a dense, smooth mouthfil.
Starbucks also released other new tastes of China with a holiday theme in February, according to the Vibo account of the Shanghai Reserve Rosti, which includes a Jujube McChyato, a Jujub McChyato inspired by the New Year’s Rice Cake and Almond Tofu McChyato.
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