Pinterest and Tastemade began cooperating in 2022 for the first time. Rich Polek/Getty Images for Pinterest
Under a pair of pre -Youtube content officers, Pinterest is creating its own streaming programming with a launch of a new series called tasty entertaining in partnership with media company Tastemade. The program is hosted by Chef and Cookbook author Danny Rose and cure the meetings using many features of Pinterest to Rose and his guests. This step is another indication that social media companies are embracing streaming and shopping video content.
The new show will stream on Tastemade+ and other streaming partners of Tastemade such as Vizio, Roku and Amazon’s fire TVs. Tastemade, which has various types of food and recipe -making shows, has its own Pinterest account with 8.5 million followers. The two companies first began to cooperate in 2022 when they announced a partnership that would produce 50 shows especially for Pinterest.
“This is the first time we are increasing our programming beyond the real app. We are investing in food and drinks, this is a very rich field for us, ”Nadin Glestra, Pinterest’s global major programming and the original head, told the variety.
Zylstra joined the Pinterest from YouTube in 2022, where he kept the same title while overseeing the original material production. Nearly two years later, Zylstra is bringing a similar type of programming in Pinterest. In Pinterest, she reports to the chief material officer Malik Ducard, who also worked in YouTube till 2021. Ducard and Zylstra worked together in YouTube for six years.
Although this is the first time Pinterest has made a show for a streaming platform, the social media site has already taken its video abilities beyond the mood boards. In 2021, the company launched the Pinterest TVA channel for content creators, so that they can shop, make live episodes and convert them into a series. Creators and celebrities, including beauty effective manny MUA and Olympic gold medalist Tom Daily, showed the shows through feature.
Pinterest has been making shopping material since 2015. Other social media companies have also encroached in that area, especially in the video department. Tiktok, which has been building its shop and live shopping features for the last few years, has affected Pinterests Video Priorities, as it has been successful in purchasing users that they have seen on the app, mainly advertised by manufacturers.
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