Posters for the upcoming Olympic Games (left) and Paralympic Games (right). Courtesy Paris 2024 Organizing Committee
Tahiti has a surfing wave, a pair of breakdans and some 40,000-handed figures-some of these are shown in official posters for the upcoming Olympic and Paralympic Games, as today (4 March) unveiled by Paris 2024 Organizing Committee.
French Illustrator Ugo Gattony, produced by Poster athletic and national motifs, creates two parts of the Parisian Fresco packed with athletic and national motifs. Gattony’s signature with fine lines and complex expansion, it is no surprise that the entire hand -prepared process took about 2,000 hours to complete.
“For the first time in the Summer Games, prestigious posters take the form of a deputy with the same artistic direction.” “They are two independent posters that tell the story of the Olympics and Paralympic Games, which, when kept shoulder to shoulder, tell the full story of Paris 2024.”
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The symbols of the games themselves can be found through the inclusion of the poster of Olympic rings and a racing boat that is ready to carry the Olympic flame, shown with reputed French sites such as Eiffel Tower, Paris Metro and Scene River. More than 40 games of the Olympics and Paralympics Games are also included in the artwork, including new additions such as breakdansing, sports climbing, skateboarding and surfing – the latter will be in the wave of Tehupo in French Polynesia, which have been found in the backdrop of the poster. Gattony, particularly attracted the same number of male and female figures, a reference to the fact that Paris 2024 game would be the first gender-balanced version with 50 percent female athletes.
“For me, this design must be timeless,” Gattony said, whose posters will be displayed in a statement from March 5 to March 10 in Mussi D’Oos. He said, “Its originality is in its real and utopian aspect, in its composition and in thousands of details, which are involved in it,” he said. The artist counts high-profile brands such as Harmes and Cartier among its regular customers. Luxury companies have been designed for a major appearance in upcoming sports. LVMH (LVMHF) is one of the largest sponsors, and winning athletes will receive medals designed by jeweler Chaumet.
Rachel Vitraded posed with his special commission poster during the unveiling of the official Olympic and Paralympic poster for the London 2012 Olympic Games. Paul Gilham/Getty Images
Art of Olympic poster through history
According to Estuangate, the Olympics and Paralympic posters are a prestigious part of the Games. He said, “They have gradually become artistic tasks in themselves, providing a predecessor of each version of the game,” he said. This was not always the case – during the first half of the 20th century, the official Olympic posters were mainly manufactured to provide practical information about the advertisement and to provide practical information about the event, especially before using radio in 1928 and using television broadcasting in 1936.
Since the 1950s, however, official posters have become a symbol of individual games, which are often characterized by the work of famous artists. For example, in the 1984 Los Angeles game, Robert Rouchenberg saw an official poster showing three interlocking stars to an official poster, while Rachel Vitradade was tapped to make posters filled with colorful circles for the 2012 London Games.
In addition to producing official posters, Olympic and paralympic sports often commission artists to artists to create specific Olympic ideals or additional tasks that interpret additional tasks. David Hawkney became famous due to this practice DiversThe striking image was used to promote sports in the 1972 Munich Games. And don’t forget speed skaterThe speed-filled screenprint created by Andy Warhole for the 1984 Games in Sarajevo. For the upcoming Paris 2024 Games, additional poster artists will be produced by artists Adam Jenes, Clotilde Jimnez, Giles Eli, Elsa and Johana, Pierre Santurier, Fanny Micellis and Stephanie Lacombe.
