For Ivan Estrada, Chatgpt “is your best friend.”
Beverly Hills Real Estate Agent uses it daily to research and write emails, blog posts, newsletters and listing details, which is in a fraction of the time that takes normally.
Estrada said about the Artificial Intelligence Tool, “Whatever we come back is 90% full.” “This will give us more time and cut the research process and the data-generating part of our jobs.”
The Moreno Valley agent uses Nalali Quinto AI to create posts for Instagram, Tikok, Pintrest, Snapchat and at least four other social media sites.
Quinto said, “I do not have a budget to pay for anyone to do my marketing.” But with the help of AI, “I do this myself.”
In the last one year, the real estate industry generally adopted the latest AI devices, like business in general.
Seminars and webinars avoid the benefits of AI. Brokerage “generative” and “natural language” are investing heavy in AI. Lenders use AI to streamline the underwriting process.
The change came in early 2023 with the release of chat and new versions of Google Gemini, which was previously called Bard.
Supporters believe that machines are allowed to read, write and arithmetic.
The results need to be double-checked. Extreme-uniqueness can cause loss of technical skills and perhaps individual touch that humans provide. The Wall Street Journal reported on Monday, 13 February that AI may soon threaten a large share of white-collar jobs in all industries; An estimate of an international monolithic fund said that last month it could affect about 40% of the world’s jobs.
Even developers say that there should be a railing to protect from “deepfack” and wrong bayani. Uncontrolled, AI can also be a threat to our species, they say.
Despite the apprehensions, advocates say that new equipment makes it easy to focus on jobs that humans do best – spend time with customers, when they are nervous, they are holding their hands, explaining a contract details.
Advocates say that real estate professionals need to reach AI Bandwagan or the risk is left behind.
Real estate coach and technology analyst Chris Linsel told agents at the National Association of Realters Conference in November, “AI is not taking his job as a reality.” “But there will probably be anyone using AI.”
Linsel said that technology will automate many listing services such as data entry and posting listing. This will free agents to give more quality time to your customers.
“If your value for your buyers and your vendors is that you can schedule listing appointments and host open houses, you are in trouble,” Linsel said. “AI equipment is going to give speed and agility to your business, which is important, it needs to be focused on it.”
- Democratic data
- Industry use
- Cutting Cost – And Calories
Democratic data
Artificial Intelligence is far from the new, when Elvis recorded “Blue Sar Shoes”.
Scientists admitted in the 1950s that machines could be programmed to think like humans, but the computer lacked power to learn significant machines at that time.
Nevertheless, the use of AI has been increasing continuously over the last three decades. In the late 1980s, AI-Interested Chatbots came out.
Zillow began using the AI algorithm in 2006 to make its enthusiasm of home values, and virtual assistants such as Siri came out in 2011.
Recently, however, the AI was limited to technology and koder.
This changed with the release of “general objective generic AI” earlier last year, allowing users to instruct machines through natural language signals. Now, in fact, any person who can speak English (and many other languages) can analyze a computer, analyze data, write reports or create modified images without any technical expertise.
“Genai actually changes the game, it actually makes the data access to the data in the sense that the user can ask any question too much, (and) the database can respond,” or Hiltch, the main data and commercial real estate for the brokerage JLL AI Architect for JLL, said during a company webinar.
JLL researchers identified at least 500 companies worldwide who are developing AI-managed products and services for real estate.
During a performance, Hiltch used JLL’s “generic pre-educated transformer,” or GPT tool to convert an excel spreadsheet to an apartment building into a rank list of comparable properties. The process took seconds.
The AI will help increase its efficiency in front of commercial real estate brokers in front of rising costs and falling profits, said Laurent Grill said, an executive, an executive with JLL Spark.
“The reality is that we are living in an industry that is facing a lot of challenges,” Grill said. “This is more about how AI is going to strengthen us to get better in our job and to serve our customers.”
Industry use
Like JLL, other companies are embracing AI.
Compass has invested more than $ 1.5 billion to develop an A-assisted technology platform, its agent can use listing, arrange shows, make brochures, write social media posts and newspapers and videos.
“Chatgpt sits on this huge compass database,” Mark McLaglin, Compass’ main real estate strategist said. “We can say, create a property details for 123 main Saint Boom!”
Agents should still use their knowledge and expertise to correct the details, but “they don’t have to start with scratches,” he said.
McLaglin said, “AI and slapping will be greatly reduced, if not, do not eliminate routine and worldly.” “It will replace (repeated tasks) and will return that time … my customer re -re -relationships.”
In addition, Compass uses AI in search of homeowners, who are likely to sell their homes by analyzing signs such as marriage, job changes or nests.
Other new AI products include a device of Irwin-based revives that uses photos to assess the cost and benefits of renovation of a house before inserting it for sale. In seconds, the equipment shows how much a renovation can increase the value of the house.
“AI is creating some great opportunities how we (it) can make it more than just the number on a sheet,” said Dalip Jaggi who revives the Chief Operating Officer. The homeowner is “able to do a little better in your mind, going,” Oh, I can see that my million dollar house can be $ 1.4 million if my house looks like this. ” ,
In December, rocket Holmes-Ek Home-Sarch Company which was associated with rocket mortgage-unveiled a new application that helps home shopkeepers find homes while they are driving.
Using the preferences of buyers and a list of houses that they already watched, the program displays a listing worth considering a buyer’s Apple CarPlay while driving the program.
“You can continue driving (home shopping),” said Sam Vida, president and chief product officer of Rocket Holmes.
Cutting Cost – And Calories
McLaglin said that the use of AI is increasing among compass agents.
McLaglin said that three months ago, sales meetings were asked how many uses AI had used, about one third of the agents raised their hands. In February, about 60% of the hands went up.
Florida’s broker Cindy Hayden, who teaches agents how to improve his chatgate prompt, said that she uses email to make email more personal and honest. After learning to use AI for that task, he saved his email marketing company $ 7,500 a month.
“I told him that I do not need his help because I can do it myself,” Hayden said.
Sacramento-Aaria agent Rachel Adams Lee not only uses chat to write listing details, but he also asked it to make a healthy, low calorie meal plan. He lost 31 pounds.
Adams Lee said, “You can use it for everything from weight loss suggestions to writing a hard email to the client.”
Estrada, Beverly Hills agent, who uses AI “for everything”, has used the applications that virtually presented, or a house to show “stage,”. Another application uses AI to show the buyers how a tired, the dilapidated house can see after remodeling.
Estrada said about these new applications, “They are still not there. But they are getting better.
Nevertheless, there are shortcomings of AI.
Real Estate coach Linsel said, “When we proceed so quickly for dependence on those systems, we lose that institutional memory on how to actually execute things.” “There are many people who are jumping on this bandwagan and digging old methods very quickly.”
Professionals still need to be careful to eliminate centuries -old threats of redlining and fair housing violations.
“The problem with these devices is that there is no internal moral compass.
And the accuracy of a technique that once asked the New York Times reporter to leave his wife (whom he loves), which customers need to double and triple-check before shipping results.
There is also a danger of relying on AI for “people’s business” such as real estate, Minnesota broker Teresa Boardman wrote in the Inman, The Online Real Estate News outlet last October.
“AI is artificial and not intelligent at all.” A good, experienced real estate agent knows all types of things that AI does not just get.
If the agents are not careful, Estrada said, AI can cause literary theft, or worse: Housing deepfack.
An agent posted a picture, shown to a backyard with a pool and a fire pit, without disclosing that those features were added using AI.
“You don’t want to catfish buyers and vendors,” Estrada said.
Although it is used, the AI will only grow up in the future, and it will “change the way of communicating real estate professionals, how the properties are marketed, and much,” Real Estate Coach Linsel predicted.
“Task-based AI applications will also bring revolution in the back-end operation of real estate markets,” he said. “Right now, a person is responsible for inputing and verifying every measuring (fact) involved in a real estate listing.