Picture behind Virgin suicide (1999), directed by Sophia Copola, on the cover of “Gagosian and Film”, for a supplement Gagosian quarterlySpring 2024. Artwork: Sophia Copola. Photo: Courtesy Gagosian
When Alison McDonald’s first joined the Gagosian as the Publication Director, the Art Gallery still followed the traditional model of sending an invitation cards for the upcoming exhibitions. “An invitation card is very good,” McDonald told Observer. “But it gives you nothing, any part of the story, isn’t it?”
McDonald’s and his boss, art dealer Larry Gagosian, start thinking about ways to give more insight to the audience of the gallery on their shows. not long after, Gagosian quarterlyThe in-house print magazine of the gallery was born with an online counterpart.
See also: Magnus needs its latest book and what new art collectors need to understand
Eight years later, the magazine has expanded its coverage beyond the Gagosian artists to be enlightened in subjects such as mass dislocation and art-centered protests against diplomatic reception chambers. The print version is released four times a year with a run of 50,000 copies, while its online equivalent receives 60,000 page views per month.
Now, with a new editorial refresh, McDonald’s is overseeing efforts to further their reach. “I want the brand to be accessible and interesting and speak to the audience as much as possible,” he said.
Alison McDonald. Photo: Courtesy Gagosian
The Gagosian, which operates about twenty exhibition sites in the US, Europe and Asia, has long cherished the arm of its publications. Gallery began publishing books in 1986, with more than 600 titles released in later decades. “It meant that this publication program meant that we already had an editorial hand in the gallery,” said McDonald’s. “Books are beautiful, they last long. But they reach very small number of dedicated customers or people who focus on a unique artist. , Gagosian quarterly, In comparison, it is more digestible, with more than a dozen articles on a per print issue and a variety of videos, interviews and broadcasting events.
Gagosian’s investment in virtual content was used during the Covid-19 epidemic when art galleries were forced to pive on digital platforms. Gallery put up successful online programs such as Spotlight, which dives a weekly deep into various artists, and premiere, who combined the artists with music performance.
Its strong publication department has also enabled Gagosian to adapt more easily to the change in the world of art, such as a decrease in visiting physical galleries regularly in customers. “This still happens, of course,” McDonald’s said, who is also the editor-in-chief Gagosian quarterly“But reaching a lot of customers in the world where they are.”
What’s next for Gagosian quarterly?
With a brand-new form and concept, the purpose of the magazine is to continue to maintain synergy with cultural changes. In addition to the beginning of a modified cover design and a crossword puzzle, new Gagosian quarterly There will be supplements focused on subjects like music, architecture, dance, literature and theater.
While the publication already has a dedicated sections dedicated to guest editors such as Roxain Gay and Alison Ginjars, it will mark its first forest in individuals thematic subjects. According to McDonald’s, the initiative will help the gallery tap into the new audience. “Maybe they come for this because they know that musician, but through that musician, they learn about all the artists who gather and start thinking ‘Oh, I had never thought of a basket ever before.”
Jean-Michel Basquiet Lead plate with holes (1984) on cover Gagosian quarterly, Spring 2024. Artwork © Jean-Michel Basquiet property. Licensed by Artestar, New York Photo: Courtesy Gagosian
The first theme supplement will be included in the spring 2024 version Gagosian quarterly, Today (22 February) released. Emphasizing the film, it spots directors such as Sophia Copola and Frederick Vicemen and includes pieces on the effects of Whit Stillman and the film adaptations of Haruki Murakami’s writing.
Other major goals of refresh include expanding online video content and furthering the distribution of the magazine. McDonald’s wants consumers to come on issues accidentally Gagosian quarterlyWhether it is in art fairs, in the airport lounge or while participating in Fashion Week.
“The other side of this is how you can appear in unexpected places and pay attention to people,” he said. “Until they actually spend time in an exhibition and extract something from there, this can be another way to enter their head.”
UMENTS): N.Queue.push (argument)}; IF (! F._FBQ) F._FBQ = n; N.Push = n; N. Lauded =![]T = b.createlement (e); T.async =![0]s.parentnode.insertbefore (t, s)} (window, document, ‘script’, https: //connect.facebook.net/en_us/fbents.js’); FBQ (‘Init’, ‘618909876214345’);
Source
The Post An interview appeared on a braking news in the USA for the first time on the refresh of the Gagosian quarterly with Ellison McDonald.
Disclaimer: The use of videoreddit.edu.vn and the content generated on this website is at your risk. The platform is not responsible for the use that users can make of the material presented here. Although we make every effort to ensure that the information provided is accurate and appropriate, we do not guarantee the accuracy, perfection or relevance of the material.
The website is not responsible for any damage, damage or damage that may arise from the use of this site, which is involved, but is not limited to direct, indirect, contingent, resulting or punitive loss. Users are responsible for their own functions and compliance with all applicable laws and regulations.
In addition, videoredit.edu.vn is not responsible for the opinion expressed by user-related materials or users. We reserve the right to remove any material that we violate our policies or applied laws without prior notice.